Established Woodland Plantation’s Presence on Google:
Established brand visibility
Increased website traffic
Installed SSL certificate on the web server
Optimized the website
Enhanced responsiveness, speed & SEO
Added business location to Google Maps
Calls made to Woodland through Google searches
Implemented Email Marketing
Successfully launched email marketing campaigns that drove opens, clicks, and conversions
Grew email list with organic subscribers
Wrote engaging email content
Monitored key metrics and analyzed email performance to optimize email campaigns and improve results
Targeted specific audience segments with tailored messaging for increased relevance and engagement
Email Marketing Campaign Bounce Rate
Woodland’s Automated Workflow
Automated Workflow Systems
Automated reservation workflow: Embedded a reservation form on Woodland’s website. Developed and implemented a system to streamline booking requests, approvals, payments, and confirmations.
Built a cost-effective solution: Implemented automation without incurring subscription fees for 3rd party booking platforms and integrated online payment for guest deposits.
Streamlined operations: Integrated forms with the shared group email “reservation request team” to reduce manual effort and improve reservation management efficiency, leading to a smoother experience for guests.
Customized Conditional Logic: Created conditional logic to calculate deposits and costs based on house, room, number of people, meal plans, and fishing trips.
Customized Approval Flows: Added an approval flow for reservation adjustments. Created separate approval flows for fishing trips and guide notifications. Routed requests to appropriate approval parties (Front Desk, Fishing Guides, Final Approval).
Automated notifications: Set up automated email and text message notifications with code verification for booking updates and confirmations.
Enhanced calendar management: Configured automated booking to a shared Google Calendar with color-coded categories for each house and subcategories for individual rooms, improving organization and preventing double bookings.
Integrated multiple platforms to automate various stages of the booking process.
Built on:
JotForms
Google Forms
Automated through:
Shortcuts
IFTTT
Zapier
HARPA.AI
Make
Configured with:
Gmail, Google Calendars, Google Sheets
Microsoft Outlook, Microsoft Calendar
Text message notifications, Mailchimp, Slack, HubSpot, Trello
Launched a Successful Semi-annual Social Media Photo Contest
Successfully launched and oversaw the contest for over six years
Boosted social media engagement and website traffic
Generated valuable user-generated content
Cultivated a sense of community and engagement among visitors
“Ms. Scott played a crucial role in establishing and improving our online presence, greatly enhancing our brand’s reputation. She led the creation and management of our social media accounts on Facebook, Twitter, Instagram, and YouTube. Additionally, she curated engaging content, implemented email marketing, and utilized data-driven strategies to optimize our reach.
One of her most significant achievements was successfully launching our semi-annual photo contest. This initiative boosted our social media engagement and website traffic, provided valuable user-generated content, and cultivated a sense of community among our visitors.
Her technical expertise includes web management, website troubleshooting, search engine optimization, and web administration. She developed innovative solutions such as automated systems, a reservation management system, calendaring features, and automated notifications with text code verification. These enhancements have streamlined our operations, making interaction with our services easier for our guests.
Her dedication, creativity, and technical expertise have been instrumental in transforming Woodland Plantation’s digital landscape. She consistently exceeded expectations, going above and beyond her job description to achieve remarkable results.”