“Sex sells” is one of those ad industry cliches that’s so well-worn that you could probably get laughed out of a Madison Avenue boardroom for uttering the phrase.
But that doesn’t make it any less true.
And no one understands the marketing power of flesh quite like the members of the Kardashian-Jenner clan. For the most part, the sisters use nudity to promote nothing other than themselves.
After all, nothing is more lucrative to Kim, Kylie, and company then their personal brands.
And that’s what makes Kendall’s latest thirst trap such a departure.
She’s not just doing it for the clout this time. She’s doing it to line her pockets as part of a sweet endorsement deal.
“When my acne was at its worst, I was a high schooler who didn’t want to leave the house,” Kendall captioned the pics. “Now I’m content with my skin. If you want to try Proactiv, you won’t regret it.”
She then advised you to check out the link in her bio, which of course, steers you to Proactiv’s site.
Why would you have to get naked to talk about a condition that primarily afflicts your face? To show that you’re comfortable in your skin, of course!
Yeah, it’s a bit of a reach, but at least they made some attempt to justify the nudity — albeit a pretty lame one.
Of course, that just highlights the corniness of this entire ad campaign.
The Kar-Jenner crew gets naked all the time, and it needs no lame corporate justification, as the only thing they’re selling is themselves.
The only purpose served by the nudity is to keep the tens of millions of followers in place so that they can attract a metric f–kton of attention when they do post unrelated sponsored content.
Using the nudity as a direct sales tool is too obvious a grift.
Bet momager Kris would approve.
Then again, based on the level of celebrity pitch-people they’ve attracted in the past, we’re guessing Proactiv offers up some insane paydays.
Kendall has talked about her acne in the past, so she does have sufficient cred to talk about this stuff knowledgeably.
But we can’t help think the Proactiv people are asking too much of her.
On one occasion, Kendall teased “a big announcement” and kept fans in suspense for 24 hours.
The announcement? You guessed it — a new line of Proactiv products.
Endorsement deals are great and all, but not if your corporate overlords are forcing you to alienate your social media following.
Maybe she should just stick to modeling or come out with a fashion line or something.
After all, you don’t become the world’s youngest self-made billionaire by selling out to make other people rich.
What do you think of Kendall’s power move? Sound off in the comments.
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